NRC Honors Dell with Recycling Works Award

Dell has received the National Recycling Coalition’s (NRC) ninth annual Recycling Works Award for its efforts to promote producer responsibility.

The award, which was presented Feb. 6 at NRC’s annual gala, recognizes Dell’s leadership in recycling computer equipment and its global policies that help customers to become effective environmental stewards.

“When it comes to product recovery and recycling, our commitment to our customers and our shared Earth is clear and simple: Programs that help consumers make a difference will always be a cornerstone of Dell’s global business,” said Dell Chairman and CEO Michael Dell. “From the time we conceive and design a product to the point when that product is responsibly recycled, we seek to minimize our company’s impact on the world around us and empower our customers to join us.”

Kate Krebs, executive director of the NRC, said, “Dell’s innovative environmental initiatives implemented in the last year put them head and shoulders above any other electronics company. They are showing vision, leadership and commitment at levels we've never seen in this industry.”

Since 1998, the NRC’s Recycling Works Award has honored an organization or individual who has demonstrated leadership in recycling and environmental conservation. Previous recipients include Starbucks, McDonald’s Corp. and Environmental Defense.

Dell’s commitment to environmental responsibility includes efforts to provide customers easy-to-use and responsible product recovery programs. The company has implemented several programs to encourage free and easy recycling, such as free consumer global recycling of Dell-branded computer equipment, its alliance with Goodwill Industries through the Reconnect Program, its Asset Recovery Services for businesses and institutional customers and computer donation through its partnership with the National Cristina Foundation.

Dell has launched a new Web site at www.dell.com/earth that provides consumers and businesses information on Dell’s environmental programs. Among the new features is an "energy counter" that tracks the accumulated energy and carbon savings realized from Energy Smart features on Dell products.