A consumer education project developed by Novelis Recycling has won a top recycling industry award. The award was presented by Valpak Ltd, the UK's leading not-for-profit provider of compliance and recycling solutions.
The Valpak Awards recognize organizations that have implemented the best or most innovative packaging recycling and waste minimization programs.
"What a Waste," an interactive film and educational program explaining the aluminum can recycling process, has been judged the UK's best example of investment to facilitate the removal of packaging from the waste stream.
The Novelis project was developed in conjunction with the science discovery center Catalyst in Widnes, which provides insight into the science of recycling and takes visitors on a virtual tour of Novelis' UBC recycling plant in Warrington, UK. The plant is Europe's only dedicated facility for aluminum beverage can recycling.
"This award represents important recognition for the work Novelis is doing to educate, inform and engage the general public about aluminum recycling in the UK," said Andy Doran, Novelis Recycling National Manager. "Working with schools and other groups to build an understanding of the strong environmental and economic benefits of aluminum recycling is a key priority as we target continued growth in recycling rates."