Novelis adds Hilton Head brewer to its evercan customer base

Novelis, the Atlanta-based aluminum rolling and recycling company, and Hilton Head Brewing Co. have announced the launch of the South Carolina brewer’s beer in aluminum cans made from Novelis’ evercan, an aluminum sheet that has a certified high recycled content.

“Our customers have grown to love our beer on tap, and we’re very excited to make it available on store shelves in cans made with evercan—the most sustainable option on the market,” says John Rybicki, owner and brewer of Hilton Head Brewing Co. “By being in aluminum cans, fans of Hilton Head brews can now take them almost anywhere, thanks to their light weight, resistance to breakage and light penetration and infinite recyclability, and all with a smaller carbon footprint, thanks to evercan.”

Novelis evercan is made almost entirely out of recycled used beverage cans (UBCs) and contains a minimum of 90 percent certified recycled content. Introduced in 2014, Novelis’ evercan also has been adopted as the material of choice by breweries Red Hare Brewing Co., Red Brick Brewing Co., Southbound Brewing Co. and Second Self Beer Co.

“Consumers are not only demanding better beer and better packaging but also more sustainable practices from the brands they love,” says Bruce Maclane, director, evercan craft brew sales for Novelis. “With evercan, we’re able to help brewers deliver on all counts, particularly when it comes to sustainability. We’re recycling aluminum cans back into new cans in as little as 60 days, and with evercan, we’re ensuring it has the highest recycled content on the market.”

Recycling aluminum requires 95 percent less energy and produces 95 percent fewer greenhouse gas (GHG) emissions than manufacturing primary aluminum, making evercan a true low-carbon packaging alternative, according to Novelis. The company has facilities in North America, Europe, South America and Asia that are certified to produce evercan by the environmental certification and auditing firm SCS Global Services.

Further proving its commitment to sustainable brewing and packaging, Novelis says Hilton Head Brewing Co. also became the latest U.S. craft brewer to sign the Brewery Climate Declaration, a declaration created by leading sustainability nonprofit Ceres, mobilizing leaders in business and industry to show their commitment to creating a more sustainable world. Signatories of the Climate Declaration are taking action to reduce GHGs, use less energy, choose clean energy sources and invest in new technologies in an effort to help combat climate change. Novelis says it also signed the Climate Declaration, committing to cut its GHG emissions in half through recycling used aluminum.