Novelis, USCM Launch UBC Recycling Challenge

Novelis  and the U.S. Conference of Mayors are challenging cities across the nation to recycle aluminum beverage cans through its annual national contest "Cans for Cash - City Recycling Challenge." Launched at the U.S. Conference of Mayors annual meeting last month, the City Recycling Challenge will award eight $5,000 awards to participating municipalities for furthering aluminum can recycling efforts.

More than 50 cities participated in last year’s challenge, resulting in the collection and recycling of more than 60 million aluminum cans.

The contest is divided into four divisions based on a city's population and each city has two opportunities to win within its division. Awards will be given out for the most aluminum beverage cans collected in the two-week period, September 1 through September 16, 2005. In addition, cities also have the chance to win an award in their division for having the most innovative ideas to promote aluminum beverage can recycling in their communities.

"Through our partnership with the U.S. Conference of Mayors, we are working jointly to increase awareness of recycling by reminding everyone to recycle aluminum cans and rewarding cities for furthering their recycling efforts," stated Kevin Greenawalt, president of Novelis-North America. The winners will be announced on America Recycles Day, November 15, designed to create and maintain awareness for recycling and its benefits.

Registration is free and open to interested cities. For further information about the City Recycling Challenge, please visit the website or contact Susan Jarvis, the U.S. Conference of Mayors at 202-861-6760. Register online at www.usmayors.org/mwma by August 29, 2005.

Novelis, which was spun-off by Alcan, has 36 operating facilities in 11 countries. The company supplies aluminum sheet and foil to the automotive and transportation, beverage and food packaging, construction and industrial, and printing markets.