Nova Chemicals' Alan Schrob named PCR development manager

Alan Schrob recently accepted the position of postconsumer resin (PCR) development manager at Calgary, Alberta-based Nova Chemicals after previously holding the role of senior leader of market management at the company.

In his new role, Schrob will be responsible for developing new and existing business relationships to secure Nova’s long-term supply of mechanically recycled polyethylene (PE).

Recycling Today talked with Schrob about his transition to this new role and Nova’s outlook for securing mechanically recycled PCR in 2022.

Recycling Today (RT): You recently accepted the PCR development manager position at Nova Chemicals. What does that entail, and how will your previous position as senior leader of market management at the company translate into your new role?

Alan Schrob (AS): In my last role, I was responsible for designing and implementing strategies related to our customers and in the markets in which our goal is to be leaders in. So, if you can imagine ... there’s some 30 to 35, 40 different markets in which you can place polyethylene resins into, and Nova has chosen a subset of those markets to be leaders in. And, so, we’ve aligned our organization and our technology and our product line against those markets.

My role previous to this current one was to lead the implementation of our leadership in those markets. That experience allows me to really understand what our customers need in terms of the kinds of products that they want, the kinds of applications that they use our products in. When you think about as we move into creating a circular economy, understanding all of those [kinds] of requirements and needs is a really good alignment to what I’m going to be doing now, which really is about expanding Nova’s presence in mechanical recycling. … We’ll be providing and expanding our portfolio of linear low and high-density postconsumer resins for applications to meet those objectives that all of the industry value chain participants have subscribed to.

RT: Why did Nova choose to focus on mechanically recycled PCR?

AS: PCR for us will be a material that we’ll use in those markets. So, if you think about markets, it’s food packaging, it’s heavy-duty shipping sacks, it’s caps and closures, it’s rotational and all those different places in which you can put polyethylene resins. So, the idea of choosing postconsumer resins is really to facilitate adding another tool to our toolbox to provide to those customers and those kinds of markets.

RT: You’ve talked about the circular economy and Nova’s approach to that, but previously Nova was just working with virgin resins. That strategy was implemented a few years ago. What prompted the shift from virgin resins to securing mechanically recycled PCR?

AS: Nova, as a virgin resin supplier, provides these kinds of products to our customers for use in a whole number of different applications. So, when you think about what we’ve already done, if you will, to facilitate a circular economy, the kinds of materials that we make, the kinds of application development we do really, in a large part, go to facilitating either making products more recyclable, downgauging or reducing the amount of plastics that are used in these certain different applications. And when you think about what the next logical step would be is to provide mechanically recycled PCR to be used in those applications for all intents and purposes to eliminate or reduce the amount of plastic that’s going to landfill. It felt like a logical next step for us to incorporate a PCR product line to be able to provide a solution that does all of that.

RT: The circular economy strategy seems to play a lot into what your role is at Nova. Can you expand on that?

AS: The idea of us venturing into this part of the circular economy isn’t all that new for us. So, if you go back a few years, when really sustainability in the circular economy became very important for our value chain, Nova developed a fulsome strategy revolving around sustainability. It involved things like ESG (environmental, social and governance), greenhouse gas, all of the normal kind of sustainability strategy items that you would think about. And we layered into that that an important part of what we need to be able to deliver to our customers is postconsumer recycling.

So, the next step was [determining] what is Nova’s role in being able to do that. What we decided was that, among other things, one of the things that Nova needs to be able to do is to provide a postconsumer resin to our customers. And among other things, we need to be able to know how to use these resins, how to put them into applications, how to ensure that they deliver the kinds of performance and quality that our virgin resins have, so there was all of that as a part of the strategy, but a key component was we need to be able to provide these materials to our customers.

We started doing that just this year. We work with recyclers on a number of different dimensions. If you think about what we’re experts at, and you think about what recyclers are experts at, they’re generally different things. We have a core competency, being able to produce virgin polyethylene, and being able to work with our customers to put them into products and applications. Recyclers have a core competency in basically doing that process … which is collect materials, sort the materials and process them into pellets, which can be used in something else. So, when you marry those two kinds of expertise, it makes sense for us to collaborate across that value chain with us and mechanical recyclers to bring those products to market. And that’s essentially what our objectives are.

RT: How have you seen that collaboration develop?

AS: If you look at the arrangements that we’ve created, … those collaborations have taken on a number of different kind of facets. Our role essentially is that we’re selling PCR products produced by Revolution, and hopefully within the beginning parts of next year from [Merlin Plastics and Circulus], as well. So, we’ll have a full suite of these kinds of products that our recycling partners provide that we can now place into those applications and provide to our customers that really facilitate meeting the goals of the industry. So, we have the expertise of how to use these products, our recycling partners have the expertise to make them, and so it’s a very nice sort of collaboration where we can bridge the best of both of those and bring them to our customers.

RT: It seems Nova anticipates even more growth in this area in 2022.

AS: When you look at the fact that I’ve been sort of newly named into this position, we really understand that it’s not nearly enough. But what we’ve done in 2021 was really pivotal for us in being able to start providing these mechanically recycled PCR products to our customers. But we plan for a significant portion of our sales over the next, call it decade, to be PCR. So next year is a really important year for us to continue to drive [toward] meeting that objective.

RT: What challenges have you encountered at Nova when it comes to mechanical recycling and securing PCR?

AS: Some of the logistics issues that the whole industry has been facing, that’s been plaguing us as well in terms of being able to ensure we have enough material to put on the roads and on the railroads to be able to get to our customers, so it’s fairly consistent in that regard. I think over the long run, what the industry is going to have to continue to rally around is having enough material to source to be able to produce postconsumer resins to put into these applications. And that requires everybody to work together.

For example, we need better collection, we need to do better sortation and then we need to process, otherwise, the idea of meeting the industry’s objectives will become more difficult. So, aside from maybe the logistical issues or some of the other economic concerns or the Texas freeze that occurred in the early part of the year, I think over the long term we have to make sure that we’re continually improving all components of that value chain from sortation to how they’re used and our customers’ and brands’ products.