Nokia and the Emirates Environmental Group (EEG), Dubai, United Arab Emirates, have announced the renewal of their joint collaboration to operate Nokia’s "Take Back" mobile phone recycling initiative in the United Arab Emirates.
"EEG and Nokia have been working together on the 'Take Back' campaign since May 2009 and a total of 2,920 various brands of mobile phones have been collected as of December 2011," says Habiba Al Marashi, EEG chairman. "As recycling figures indicate, the Middle East region is still in its infancy when it comes to responsible recycling of mobile phones. This joint collaboration with an environmentally friendly brand such as Nokia, assures the direct reach of both, a recycling channel as well as dedicated awareness campaigns for the society.
Ulrike Vott, Nokia regional sustainability manager, says, "With this collaboration we aim to contribute to the long-term creation of a recycling society. This initiative will offer a channel for secure, protected and responsible mobile phone recycling. In addition, the initiative will educate the next generation on the importance of commitment to environmental actions every day."
Get curated news on YOUR industry.
Enter your email to receive our newsletters.
Latest from Recycling Today
- AED opposes “right to repair” language in federal bill
- UP reaches agreement to acquire Norfolk Southern
- Republic adds electric trucks, new landfill gas projects in 2024
- Lindemann proposes equipment service subscriptions
- GMS receives Hong Kong Convention certification for vessel
- Nucor still chasing 2024 profit levels
- FZUK announces new commercial director
- ReMA toolkit helps members illustrate the impact of the recycled materials industry