Nokia, EEG Renew Joint Mobile Phone Recycling Program in UAE

Nokia and the Emirates Environmental Group (EEG), Dubai, United Arab Emirates, have announced the renewal of their joint collaboration to operate Nokia’s "Take Back" mobile phone recycling initiative in the United Arab Emirates.

"EEG and Nokia have been working together on the 'Take Back' campaign since May 2009 and a total of 2,920 various brands of mobile phones have been collected as of December 2011," says Habiba Al Marashi, EEG chairman. "As recycling figures indicate, the Middle East region is still in its infancy when it comes to responsible recycling of mobile phones. This joint collaboration with an environmentally friendly brand such as Nokia, assures the direct reach of both, a recycling channel as well as dedicated awareness campaigns for the society.

"For the past two years, we have been successful in instilling a sense of environmental and social responsibility within the corporate sector," Am Marashi continues.  "This year, we will ramp up the campaign in our member schools and universities to engage our students' active participation in green environmental initiatives."

Ulrike Vott, Nokia regional sustainability manager, says, "With this collaboration we aim to contribute to the long-term creation of a recycling society. This initiative will offer a channel for secure, protected and responsible mobile phone recycling. In addition, the initiative will educate the next generation on the importance of commitment to environmental actions every day."