New Jersey City Makes Fiscal Argument for Recycling

Vision Media Marketing Inc., a Secaucus, N.J.-based public relations and media consulting firm, has produced a new bilingual public service announcement (PSA) promoting recycling in North Bergen, N.J.

The commercial, produced in both English and Spanish versions for the North Bergen Municipal Utilities Authority, is airing on cable television in northern Hudson County, N.J.

The PSA uses a narrator to speak directly to viewers and urge them to recycle their cans, bottles, paper, plastic and electronics. After making an appeal based on environmental concerns and protecting the planet for future generations, the commercial‘s script turns to property tax bills.

According to the PSA, because the North Bergen Municipal Utilities Authority pays for solid waste removal but receives payment when residents recycle, the more North Bergen residents recycle, the lower their taxes will be. “This financial appeal differentiates the PSA from most other governmental recycling communication by persuading the audience with more than the typical environmental pitch,” says Paul Swibinski, president of Vision Media Marketing.

Swibinski says the dollars-and-cents portion of the script “provides an effective and persuasive argument for a wide segment of the viewing public.”

The spot ends with the narrator meeting North Bergen Mayor, Nicholas Sacco, who reiterates the importance of recycling to help both the environment and North Bergen taxpayers.
 
Those wishing to view the PSA can go to http://vmmi.net/portfolio and click on “Video Gallery.”