Nestlé Waters North America Rolls Out New Bottle

Nestlé Waters North America Inc. introduced its Eco-Shape bottle, a bottle that will go toward the company’s reduction in plastic. The introduction of the new product is expected to help the company exceed its goal for plastic reduction in its half-liter, single-serve bottles by an additional 15 percent by 2010.

Using an average of 25 percent less plastic than its predecessor Eco-Shape bottle, the 9.3 gram half-liter bottle is currently rolling out in Poland Spring Brand Natural Spring Water, Arrowhead Brand Mountain Spring Water and Nestlé Pure Life Purified Water.

Nestlé Waters will extend the lighter Eco-Shape bottle to its remaining half-liter regional spring water brands – Deer Park Brand Natural Spring Water, Ice Mountain Brand Natural Spring Water, Ozarka Brand Natural Spring Water and Zephyrhills Brand Natural Spring Water – beginning in spring 2010. Roll-out of additional product sizes will also begin in 2010.