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| Neenah's announcement regarding the purchase of Wausau's premium paper brands. |
Neenah Paper, Alpharetta, Ga., has purchased the branded premium paper portion of Wausau’s Fine Paper division.
“The acquisition of Wausau brands strengthens the breadth of our existing Fine Paper business with added scale in the marketplace, prospects for growth in new channels such as retail, and the opportunity to provide our customers with better service,” said Julie Schertell, president of Neenah Fine Paper.
The transaction includes Wausau’s Astrobrights, Astroparche, Royal Linen, Royal Fiber, Royal Laid, Royal Complements, Royal Cotton, Royal Marble, Royal Metallics, Royal Resource, Wausau Bright White and Creative Collection.
Also included in are purchase are exclusive license rights for a portion of the Exact brand specialty business, including Exact Brights, Exact Coated, Exact Digital, Exact Index, Exact Tag and Exact Vellum Bristol.
“Astrobrights is the market-leading brand in the bright, vivid color segment of our market,” Schertell adds. “We are excited to add this strong brand to our portfolio, as well as the complimentary textures in the Royal brand family.”