Navistar launches mission focusing on uptime

Navistar, Lisle, Illinois, has announced its new mission, which is says is centered on maximizing customer uptime and its renewed emphasis on keeping customers’ trucks on the road. A new marketing campaign for the International Truck brand will launch concurrently.

“Uptime means more than designing and building trucks to stay on the road longer,” says Bill Kozek, Navistar president, truck and parts. “It’s our renewed commitment to the industry to deliver innovation, tools and services that keep our customers moving.”

He adds, “Uptime is a pledge by our people to deliver beyond expectations, and it’s their drive to be better every day. The entire International team has an unrelenting passion for delivering on our mission of uptime.”

The brand’s new call to action, “It’s Uptime at International,” is intended to speak to International Truck’s revitalization as well as to its dedication to enabling its customers to work better, harder and faster, according to the company.

The initial advertising campaign will reinforce International’s commitment to building defect-free trucks that stay on the road longer, supported by a top-notch dealer network delivering fast service and the industry-leading OnCommand Connection vehicle monitoring system, the company says.

New advertising starts in February in print and online publications. In addition, “It’s Uptime at International” will be showcased at a series of trade shows over the next several weeks, including the Mid-America Trucking Show in March.

Navistar International Corp. is a holding company whose subsidiaries and affiliates produce International® brand commercial and military trucks, proprietary diesel engines and IC Bus™ brand school and commercial buses. An affiliate also provides truck and diesel engine service parts. Another affiliate offers financing services.