The National Association for Information Destruction (NAID), Phoenix, has printed a marketing brochure that can help its member companies reach out to medical offices.
The full-color tri-fold brochure addresses aspects of the federal Health Insurance Portability and Accountability Act (HIPAA) that may create a need for document destruction services for medical offices.
Entitled “HIPAA Requirements for Destruction of Protected Health Information,” the brochure spells out which types of medical practices are covered by HIPAA and how they may be obligated to properly destroy confidential information.
Additionally, the brochure notes that NAID member companies offer a convenient container placement service that can unobtrusively collect the confidential information and pick it up at the customer’s convenience.
“There are thousands of such potential clients in any market,” NAID Executive Director Bob Johnson writes in a cover letter accompanying the brochure, referring to medium and small medical offices.
The HIPAA brochure from NAID joins a similar one on recent FACTA (Fair and Accurate Credit Transaction Act) rules, and others covering key market segments are on the way, Johnson promises. “Other brochures, aimed at legal and accounting professionals, will follow in the coming months.”