McNeilus names Haaker Equipment first Dealer Partner of the Year

Dodge Center, Minnesota-based McNeilus Truck and Manufacturing Inc., an Oshkosh Corp. business, has announced Haaker Equipment as the recipient of the inaugural recipient of its Dealer Partner of the Year Award.

McNeilus established the Dealer Partner of the Year Award to recognize dealer partners who exemplify excellence across sales, service and aftermarket support while demonstrating alignment with the company’s commitment to innovation, quality and customer-focused solutions.

“Our dealer partners are essential to our success and to the customers we serve every day,” Lee Dreas, president of McNeilus Truck and Manufacturing, says. “As our dealer network continues to advance, we recognize partners who truly exemplify what strong collaboration looks like. Haaker Equipment sets the standard through their customer-first mindset, operational excellence and shared commitment to innovation. We’re proud to recognize them as our first Dealer Partner of the Year and look forward to continuing to grow together.”

Haaker Equipment is a female-owned business headquartered in La Verne, California. Established in 1972, the company has decades of experience in heavy duty equipment, including city sweepers, sewage equipment, hydroexcavation trucks and refuse and recycling collection solutions.

Haaker serves the California and Arizona markets and provides enhanced access to parts, service and sales support. The company first joined the McNeilus independent dealership network in October 2024.

“Being named the first-ever McNeilus Dealer Partner of the Year is an incredible honor that reflects the strength of our partnership and the dedication of our entire team,” Robin Haaker, CEO of Haaker Equipment, says. “This recognition belongs to our 150 employees across all our branches in Arizona and California who show up every day to serve our customers with excellence. McNeilus has been an outstanding partner as their commitment to innovation, quality and customer service aligns perfectly with our values.

“We’re grateful for their trust in us, and we’re excited to grow this partnership as we serve the municipal and refuse markets together.”