Mascus Web Site Available in Arabic and Turkish

Added languages meant to target customers in Turkey, the Middle East and North Africa.

Mascus, a U.K.-based equipment dealer, has announced that its Web site is now available in both Arabic and Turkish languages. Effective June 2009, the new domains expand Mascus’s markets to Turkey, North Africa and the Middle East.

This is an important step in Mascus’s Internationalization process," says Tomasz Odrobinski, responsible for Mascus marketing and internationalization. "We have been growing constantly, helping our customers to market their business and equipment all over Europe. Adding the domains for Turkey (www.mascus.tr) and Egypt for Arabic speaking visitors (www.mascus.com.eg) opens up a whole new world of trade opportunities for all Mascus customers," he adds.

"We reckon that there is great potential in strengthening Mascus’s position in Turkey,the Middle East and North Africa," adds Rickard Petersson, Mascus sales director.

Adding Arabic and Turkish to Mascus's platform makes the site and its services available in 28 languages altogether.

"These two languages have been an important step for Mascus customers," says Robert Tate, Mascus UK and Ireland region manager. "Since June, all our customers' adverts and company information have been available in Arabic and Turkish to buyers and sellers in these regions. For them, this means more export possibilities and opportunities to be found by the right partner in Africa and Asia. And all that in addition to over a million visitors monthly from all over the world," adds Tate.