Prince George's County, Md., launched an innovative campaign with business and nonprofit partners to increase recycling of magazines and catalogs. The partnership, which includes the National Recycling Coalition, Time Inc., International Paper and Recycle America Alliance, will be a model for magazine and catalog recycling in cities across America.
The program will inform residents that magazines and catalogs can easily be included with other paper recycling, the "Recycling Magazines is Excellent" campaign, or "ReMix," will help divert magazines from the landfill and provide an economic benefit for Prince George's County.
International Paper and Time Inc. joined with the National Recycling Coalition to research major U.S. cities' recycling rates and infrastructures to determine ideal locations for the ReMix program. Prince George's County is one of two locales nationwide selected to participate in the ReMix pilot program. The other is Boston.
"Recycle America Alliance is pleased to be a partner in this effort," said Steve Ragiel, president of Recycle America Alliance, LLC, a subsidiary of Waste Management, Inc. "As the country's largest recycler, we look forward to being involved in this public-private partnership and view it as another venue for us to raise awareness about the benefits of recycling and environmental stewardship."
The partners will measure the recovery of magazines and catalogs throughout the region. The county will work to help residents take advantage of this convenient disposal of used reading material that can be recycled into newspapers or other paper products.