Marcal Manufacturing Introduces Tissue Product with Environmental Facts Included

Marcal Manufacturing LLC has introduced new packaging highlighting environmental facts critical to its products' manufacturing process. A nutrition facts-style Environmental Facts panel now gets front panel placement on every Marcal Small Steps package, detailing information like recycled paper content (100 percent), how much chlorine bleach was used for whitening (0 percent) and use of chemical-based additives like fragrances and dyes (0 percent).

The Environmental Facts panel spearheads Marcal's Right to Know initiative, geared to help consumers navigate green product claims and manufacturing practices.

"The Environmental Facts panel grew out of our discussions with consumers, who are consistently shocked to learn 98 percent of household paper goods are made by cutting down trees, even with today's blue bin recycling," says MJ Jolda, Marcal's senior vice president of Marketing.  "It helped us realize shoppers wanting to make better choices need better information."

"We view the panel as a work in progress," she adds. "Evolving it to work optimally for consumers and industry is in the environmental consumerism movement's best interests, and ours, as a 100 percent recycled brand."