Manitou Americas hosts new product event

More than 190 dealers attended the “Next Big Thing” event at Manitou’s Wisconsin headquarters March 15-16.


Manitou Americas has announced that more than 190 dealers from the U.S. and Canada attended its “Next Big Thing” new product introduction event held at the company’s corporate headquarters in West Bend, Wisconsin, March 15-16, 2016.

An award ceremony, recognition dinner and tours of the facility, including the R&D (research and development) center, took place Tuesday, March 15, honoring the 2015 Top Performing Gehl, Manitou and Mustang equipment dealers in North America.

The “Next Big Thing” event kicked off Wednesday, March 16, at the Washington County Fair Park & Conference Center, where more than 30 Gehl, Mustang and Manitou machines paraded around the exposition center, and then parked in their designated spots for dealers to walk around and ask questions of product experts, product managers and executive management, the company explains.

Manitou says new product introductions were unveiled as Gehl and Mustang announced the addition of two large capacity articulated loaders. New products on display for Manitou included the truck-mounted forklift TMT 55 and the MH/MSI Series semi-industrial forklifts. Product demonstrations, breakout sessions and corporatewide presentations also were part of the program.

“The event was an overall success, from the turnout out of our dealer network to the collaboration between our corporate team making it all happen,” says Eric Burkhammer, vice president of sales and marketing for Manitou Americas. “I feel our dealers not only left with a greater knowledge of our corporate history, product offerings and the future direction of our company, but most importantly they were exposed to most of our corporate team, meeting the right people for continued day-to-day business support.”

“Manitou Americas has significantly grown in the last few years, so it was great to have this opportunity to showcase the breadth of our product lines, debut multiple new products and introduce customer support initiatives to our North American dealers,” says Lori Heidecker, director of marketing for Manitou Americas. 

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