Loop Industries and L'Occitane sign supply agreement

The L'Occitane Group, the Geneva-based global manufacturer and retailer of natural cosmetics and well-being products with five leading brands, has selected Loop Industries, Montreal, as a key supplier of recycled polyethylene terephthalate (PET), according to a news release issued by Loop. The companies have signed a multiyear take or pay supply agreement that will see the cosmetics company begin using Loop PET in 2022.  

By incorporating Loop branded PET into its packaging, L'Occitane en Provence will achieve its goal of using 100 percent recycled plastic in its bottles by 2025, and Loop Industries will see its logo applied to all L'Occitane en Provence products containing Loop PET.

Loop Industries says its technology allows plastic bottles and packaging, carpet and polyester textiles of any color, transparency or condition—even ocean plastics that have been degraded by the sun and salt—to be recycled into Loop PET, which meets U.S. Food and Drug Administration (FDA) requirements for use in food-grade packaging.

"Helping companies leverage their packaging as a symbol of their commitment to sustainability rather than a symbol of waste is one of our primary missions,” says Daniel Solomita, founder and CEO of Loop Industries. “We are so pleased to work with the L'Occitane Group, a leading premium retail brand, to do just that. We are convinced that companies that make this transition, use sustainable packaging and encourage recycling, will help restore our environment and create greater economic value."   

Adrien Geiger, global brand director at L'Occitane en Provence, say, "Our brand is inspired by nature, people and culture, and we have been using natural plant-derived ingredients and eco-friendly manufacturing for more than 40 years. We are therefore very conscious of the importance of eco-design and sustainable packaging. We have been launching eco-refill products, in-store recycling and bottles made out of 100 percent recycled plastic for more than 10 years and are continuing to progress on this. The innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution. We are excited to sign with Loop, representing a significant shift in our approach to plastic."