Lindemann Metal Recycling names head of sales for South American region

Lindemann Metal Recycling has promoted Ruslan Pereira to its head of sales for the South American region. The German metal recycling equipment manufacturer says that in his expanded role, Pereira will oversee Lindemann’s customer relationships across key markets in Brazil, Argentina, Paraguay and Colombia.

Lindemann says Pereira, a mechanical engineering graduate from the Sórocaba University of Engineering in Brazil, brings a wealth of experience to his new position. After starting his career managing maintenance teams for port equipment, Pereira demonstrated an aptitude for leadership, overseeing a team of 25 professionals early in his career. His technical and sales expertise was further honed during his nine years with German manufacturing company Liebherr, where he worked across Brazil as a sales engineer.

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Pereira joined Lindemann in May 2023 in a sales territory role and since has undertaken extensive training in Germany and the United States, visiting customers and installations across South America while deepening his understanding of Lindemann’s equipment. The company says his efforts already have contributed to significant achievements, including being part of the team that delivered Lindemann’s largest-ever contract.

“Ruslan’s unique combination of technical expertise, sales acumen and people skills make him the ideal candidate to lead our sales efforts in South America,” Lindemann Global Sales Director Alexander Zinn says. “His deep understanding of the region’s market dynamics, coupled with his knowledge of German engineering culture, positions us well to expand our footprint and strengthen customer relationships.”

As sales manager for South America, Pereira’s priorities include enhancing aftermarket support for the company’s existing and extensive field population of machines and promoting the company’s new product lines, such as the first Lindemann-branded shredders in the region.

“It’s an exciting time for Lindemann in South America,” Pereira says. “We’re focused on building strong partnerships with our customers, understanding their challenges and delivering the reliable, high-performance solutions they need. I’m pleased to take on this new role and look forward to contributing to Lindemann’s growth in the region.”