Kellogg Co., Albertsons Cos. drive awareness for in-store recycling

Kellogg Co., Battle Creek, Michigan, and food and drug retailer Albertsons Cos., Boise, Idaho, are partnering to help create awareness of Albertsons’ in-store recycling programs in honor of Earth Day.

According to a Kellogg news release, the companies have created special signage for in-store recycling bins utilizing familiar Kellogg characters Tony the Tiger and Toucan Sam and will hold a series of in-store events to promote recycling programs in Albertsons, Vons and Pavilions stores in Southern California and Safeway, ACME, Kings Food Markets and Balducci’s Food Lover’s Market stores in the Northeast. Packaging that includes the appropriate How2Recycle store drop-off label can be returned to these bins at participating stores.

Acceptable packaging includes:

• plastic bags such as shopping, produce, bread, cereal, dry cleaning, newspaper, pellet/salt and ice bags;
• plastic product wrap such as that used for paper towels, bathroom tissue, napkins, bottle cases and wraps with resin code No. 2 (HDPE) or No. 4 (LDPE); and
• plastic shipping supplies such as bubble wrap, air pillows and plastic mailers.

Kellogg says certain plastic bags, wraps and films cannot be placed in curbside recycling bins at home, and by improving customer education on what can be brought back to participating Albertsons Companies stores for recycling, plastic packaging can be given a new life.

“Albertsons Companies understands our consumers’ concerns about plastic and packaging waste, which is why we developed Recipe for Change,” Chief Sustainability and Transformation Officer Suzanne Long says. “Recipe for Change is our commitment to make a real difference in the communities we serve and the planet we share. Educating customers on how to recycle plastic packaging helps us to accelerate our transition to a more circular economy.”

Kellogg says initiatives such as these are part of its Better Days Promise program to advance sustainable and equitable access to food and aid 3 billion people by the end of 2030.

“Kellogg Company envisions a day when the planet thrives. We’re doing our part by taking steps to help make our packaging more sustainable, partnering with our customers and helping to educate consumers about how to properly dispose of packaging,” Kellogg U.S. Chief Customer Officer Oli Morton says. “Providing solutions like this are important to making real change. We recognize the power of partnerships and that’s why we are proud to partner with Albertsons Companies on this initiative, as together we can make a positive impact on the planet.”