KAB announces America Recycles Day theme

Keep America Beautiful (KAB), Stamford, Connecticut, has announced “Bathrooms, Bags & Gadgets” is the theme of the 2015 America Recycles Day, which takes place on and in the weeks leading into Nov. 15. America Recycles Day, a KAB initiative, is the only nationally recognized day dedicated to promoting and celebrating recycling in the U.S., according to KAB.

The theme for 2015—“Bathrooms, Bags & Gadgets”—shines a light on some of the everyday but not “top of mind” consumer products Americans use, which can and should be given another life through recycling, KAB says. These include personal care items commonly found in the bathroom, such as hair care and mouthwash bottles; plastic bags, such as those used at retail stores; plastic wrap used in packaging paper towels, toilet paper or dry cleaning; and consumer electronics and gadgets, such as mobile phones, tablets, game consoles, televisions and more.

During America Recycles Day 2015, KAB says individuals are encouraged to take the “I Will Recycle” Pledge. Between Oct. 15 and Nov. 20, the America Recycles Day “I Will Recycle” Sweepstakes will provide four people the chance to win an Apple Certified Refurbished iPad mini 3. KAB says it encourages individuals to demonstrate their recycling spirit and automatically be entered in the sweepstakes by posting a photo of themselves holding a recyclable product that they pledge to recycle on Twitter using either the @KABTweet, @RecyclesDay or @KeepAmericaBeautiful handle or on Instagram with the hashtags #IWillRecycle and #Sweepstakes. Individuals must enable public viewing of Twitter and Instagram photos to be entered.

“America Recycles Day provides key moments in time to educate and encourage individuals to better understand how, why and where they can recycle to divert relevant products from the waste stream and give their garbage another life,” says Brenda Pulley, senior vice president, recycling, KAB. “For 2015, we want to encourage people to think beyond bottles and cans to other products that may not be as top of mind but are also recyclable. We look forward to having more people take the ‘I Will Recycle’ pledge this year and to seeing and sharing their photographs for America Recycles Day.”

Online registration is open at AmericaRecyclesDay.org for local organizers to schedule events in their communities and gain access to resources to plan, promote and host an America Recycles Day event, KAB explains.  Events can be scheduled any time during the fall, but should be held as close to Nov. 15 as possible.

In 2014, more than 2,000 America Recycles Day events were registered online, engaging more than 2 million estimated participants nationwide. More than 200,000 people have taken the “I Will Recycle” Pledge online and in paper form at America Recycles Day events, joining a growing movement of citizens committed to increase the recycling rate in America.

America Recycles Day is supported by Amcor, American Chemistry Council, CyclePoint^® from Source America^®; Johnson & Johnson Family of Consumer Cos, Northrop Grumman Corp. and Pilot Corp. of America (Pilot Pen).

KAB says it is a leading national nonprofit that inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, KAB says it provides the expertise, programs and resources to help people end littering in America, increase recycling in America and beautify America’s communities. The organization is driven by the work and passion of more than 600 community-based KAB affiliates, millions of volunteers and the support of corporate partners, municipalities, elected officials and individuals.