ISRI launches Brand Leadership Council

The Institute of Scrap Recycling Industries (ISRI), Washington, has announced the formation of the Brand Leadership Council. The council will provide a forum for leading consumer brands to connect with recyclers in a collaborative forum to address challenges in the recycling supply chain, including sustainability and design, according to the organization. 

“The Brands Leadership Council provides a unique opportunity to join recyclers with the brands that drive and supply consumers around the globe with the goods they want that can be ultimately recycled and put back into the circular economy,” says Robin Wiener, president of ISRI. “Bringing together brands and recyclers will help ensure products are designed with recyclability in mind, as well as provide a platform for collaboration on corporate sustainability goals, public outreach, global markets and beyond.” 

According to a news release from ISRI, the inaugural members of the Brands Leadership Council are Starbucks, Keurig Dr. Pepper, McDonald's, Unilever, and Colgate-Palmolive.

“At Keurig Dr. Pepper, we are committed to a circular future in which our packaging is recycled or repurposed to remain in use and out of the environment,” says Charlie Schwarze, director of sustainability for Keurig Dr. Pepper. “We believe that partnering and collaborating across industries on packaging design and circular solutions is critical to improving recycling systems, and we look forward to working with the Brand Leadership Council to drive a greater collective impact than any one organization could do alone.”