TVS Electronics Ltd., India's largest computer peripheral maker, announced its foray into the laser toner market by introducing recycled laser toners in India.
Through this launch, TVS-E plans to expand their supplies portfolio and gain a strong foothold into the office supplies segment, said S Narendran, general manager, marketing.
The company aims to capture a 3-5 percent shares in the Rs 400 crore laser toner market by the end of this year.
"At present, customers have two options, either to go for expensive originals or opt for the cheaper but lower quality refills, so they tend to make a trade-off between quality and price," Narendran said. "Our recycled toners will provide a value-for-money alternative to customers who are looking for a high quality product at a low acquisition cost," he said.