IMS Group rebrands as CP Global

San Diego-based CP Global, the umbrella brand of the CP Group (CP Manufacturing, Krause Manufacturing, MSS and Advanced MRF), IMS Electronics, IMS Recycling and Handy Metal Mart, has debuted a new name and logo.

Formerly known as IMS Group, CP Global is a group of related companies under common ownership, that is involved in various recycling and waste management industries. In a press release, the company says the rebranding to CP Global more accurately reflects the status and direction of the family of companies.

“We chose to integrate CP into our new and modernized corporate umbrella brand,” says Ashley Davis, marketing manager for CP Global. "Thanks to the success of CP Manufacturing and the CP Group of companies, CP’s brand has international name recognition, competitive market share and a truly global customer base. We are leveraging CP’s brand recognition with this change, as it is our largest and most well-known entity."

Davis points out that the new logo contains the same orbit found in the CP Group logo, which symbolizes a blue planet and a green movement. "The word ‘global’ encompasses our various brands while also reflecting our international reach and asserting our commitment to environmental sustainability,” Davis continues.

The companies that constitute CP Global have served the market for around 60 years. IMS Recycling, founded by Charles Davis in 1954, is the oldest company under the CP Global brand. Davis went on to found Handy Metal Mart in 1964 and CP Manufacturing in 1977. In 1999, IMS Electronics Recycling was formed for the special handling needs of electronic waste.

In 2003, CP Manufacturing acquired MSS, leading to the creation of CP Group. CP Group went on to acquire Krause Manufacturing in 2004, IPS Balers in 2007 (which was acquired by Avis Industries in August 2014, opening the door for CP Group to become an international distributor for its baler lines) and Advanced MRF in 2012.

“As the industry continues to evolve, so do we,” says Bob Davis, CEO of CP Global. “Being a leader in the recycling industry requires teamwork, planning and careful strategy. Our companies operate with a synergy that enables us to work seamlessly together, achieving more than the sum of our parts. The CP Global brand emphasizes this unity.”