Huhtamaki launches recyclable ice cream packaging solution in US

Finland-based Huhtamaki, a global provider of packaging solutions, has launched Icon packaging, a paper technology initially for use for ice cream containers and lids. Icon enables recycling in communities with paper product recycling programs across the United States.   

According to a news release from Huhtamaki, the packaging delivers a sustainable solution for consumers that combines Huhtamaki's proprietary water-based barrier coating with Sustainable Forest Initiative-certified paperboard and results in the entire package being made with 95 percent renewable biobased material. This enables the ice cream containers and lids to be recycled along with other paper products like folded carton packaging.  

"Our paper-based technology and barrier solutions are the key differentiators in Icon ice cream packaging,” says Ann O'Hara, president of Huhtamaki North America. “The technology allows ice cream packaging to enter the existing North American recycling stream more easily. Icon packaging has been developed by Huhtamaki's Technology and Development (T&D) and the operational team as an alternative packaging solution for ice cream. Our teams use their expertise in barrier functionality, paper forming and printing to drive differentiation and deliver game-changing sustainable food packaging to our customers.”  

Kevin gunning, senior vice president of Huhtakmaki North America says Icon packaging uses capabilities from Huhtamaki's Connected Packaging solutions. This includes a QR code integrated into the packaging design that directs consumers to the Icon landing page with details on the sustainability benefits of Icon packaging, including how the company uses a responsibly sourced paper board, designs packaging for circularity, harnesses technology and takes practical steps to ensure it regenerates value through recycling.   

“Connected Packaging is part of Huhtamaki's digitalization strategy to provide a communication and marketing platform for customers, to support consumer education and enable improved waste management through increased recycling," Gunning says.  

Huhtamaki says Icon packaging is a demonstration of the company's ambition to become the first choice in sustainable packaging solutions. The company adds that it is committed to achieving carbon-neutral production and designing all its products to be recyclable, compostable or reusable by 2030.