Hewlett Packard introduced the HP Planet Partners e-Coupon program to encourage and reward the responsible recycling of unwanted computer equipment.
The program rewards consumers with up to $50 toward the purchase of a new product on hpshopping.com when recycling computer hardware from any manufacturer through HP's recycling service.
"With the HP Planet Partner e-Coupon program everyone wins," said Sam Szteinbaum, vice president, North America Consumer Computing Organization, HP Personal Systems Group. "The environment benefits because one less computer will go to a landfill and consumers can save money on the purchase of new products bought at hpshopping.com."
HP's advanced recycling process ensures that unwanted hardware is recycled in a way that protects the environment and conserves resources. The e-Coupon program began this week and will run through April 30 in the United States only.
Developed with strategic partner Noranda, HP's recycling facility, located in Roseville, Calif., is one of the world's largest and currently processes up to 3 million pounds of used equipment each month. A similar facility is located near Nashville, Tenn.
The $4 million processing line includes specially designed shredders to grind equipment into pieces the size of a quarter. From there, a series of separators and magnets pull out the component metals and plastics for recycling. This process reclaims valuable commodities from unwanted products that can be reused in the manufacture of new products, thus reducing the burden on the earth's resources.Latest from Recycling Today
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