
Photo by Brian Taylor
The 2021 version of the Hong Kong Eco Expo Asia event will enable international participation via hybrid and online exhibition options, say the event’s organizers. Hong Kong itself has had few COVID-19 cases in 2021, however it is imposing 14- and 21-day quarantines on people arriving at its airport.
Eco Expo Asia 2021 has announced “Promoting green recovery for carbon neutrality” as its theme. The event is Oct. 27-30 at the Hong Kong Convention & Exhibition Centre. Some online portions of the show will run until Nov. 6.
“Following the impact of the pandemic, the trade fair industry like many others has had to adapt to the changing conditions,” remarks Judy Cheung, deputy general manager of show organizer Messe Frankfurt (HK) Ltd.
Adds Cheung, “Online exhibition options have emerged from this, with last year’s fair taking full advantage of the new digital functions. While the additional reach provided by an online exhibition is certainly welcome, it is by no means a complete substitute for the face-to-face communication and interaction that trade fairs are so good at fostering.”
For 2021, continues Cheung, “We’re glad to offer a physical event, with the digital services to encourage international participation. Eco Expo Asia 2021 will therefore offer the best of both worlds with its new hybrid exhibition package, as well as standalone physical and online packages.”
Exhibitors will have three options at this year’s fair, including purely physical, online or a hybrid package that combines a physical booth space with the online platform. All three exhibition packages give exhibitors access to the hktdc.com [Hong Kong Trade Development Council, or HKTDC] Sourcing website, an online marketplace HKTDC says has more than 2 million registered buyers.
A feature called Click2Match, described by the organizers as a DIY matching platform, will facilitate online business meetings. “The service automatically matches exhibitors with prospective buyers using big data and AI technology,” says Messe Frankfurt (HK) Ltd. It also has been designed to let exhibitors identify potential buyers, schedule online meetings, exchange e-business cards, conduct live chats and hold virtual meetings.
Eco Expo Asia 2021 is being jointly organized by the HKTDC and Messe Frankfurt (HK) Ltd. and co-organized by the Environment Bureau of the Hong Kong Special Administrative Region (HKSAR) government.
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