Highland Spring offers new recycled plastic bottle

The company’s eco bottle launched in January 2019.

Highland Spring, Blackford, Scotland, responded to consumer demand by making a 100 percent recycled and recyclable plastic eco bottle. Following a 2018 trial, the Highland Spring eco bottle will launch in January with a retailer rollout across Scotland. 

The label will feature a label that indicates it’s a 100 percent recycled plastic bottle message to help people understand more about recycled and recyclable plastics. According to a Highland Spring news release, the eco bottle joins existing Highland Spring natural source water range where all of its bottles are recyclable. The company says this launch marks a milestone in its efforts to help keep plastic in the circular economy. 

According to a Highland Spring news release, the rollout follows a successful trial that was conducted in June 2018. The results showed that shoppers responded well to the 100 percent recycled plastic eco bottle with no negative reaction to the appearance of recycled plastic and a willingness to pay more for the recycled material. The trial results indicated the following:

• about 30 percent of shoppers who bought the eco bottle cited support for the environment as the main reason for the purchase;

• only one in 10 shoppers noticed a difference in the eco bottle as a recycled material; 

• even when shown the eco bottle alongside a standard Highland Spring bottle, only 35 percent of shoppers noticed a difference in the appearance of the packaging; and

• six in 10 consumers claim they would be happy to spend more on the eco bottle, with the majority believing a 5 pence increase would be fair. 

“The huge success of the trial shows that people are highly engaged with the environmental benefits of a 100 percent recycled plastic eco bottle,” says Les Montgomery, Highland Spring group chief executive. “We are grateful to shoppers who gave us their thoughts and feedback, throughout the trial. They asked us to make the eco bottle a permanent addition to the Highland Spring family and we are proud to say that is exactly what we have done. Increasing our use of recycled plastic is an absolute priority for Highland Spring and this is a hugely exciting step in our mission to provide healthy hydration choices in environmentally sustainable ways.”

Highland Spring reports that this launch will be followed by more 100 percent recycled and recyclable plastic eco bottles in 2019. These include a new Highland Spring Kids eco bottle, designed to help young people understand more about healthy hydration and responsible recycling. The Highland Spring Kids eco bottle will be available in May 2019.

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