Hiab moves to dealer-based distribution in Mexico

Truck-mounted material handling equipment company Hiab has signed an agreement with Consorcio Industrial Puebla S.A.P.I. de C.V. (CIPSA) for a long-term distribution partnership in the Americas. As a part of the transaction Hiab will sell its Hiab S.A de C.V. business, located in Mexico, to CIPSA.

Rafael Llamas will continue as the managing director of Hiab S.A. de C.V. in Mexico.

Hiab says the move is part of the company’s strategy to boost customer satisfaction, improve profitability and grow faster than the overall market.

Carl Gustaf Göransson, Hiab senior vice president of sales and markets, says, “Hiab's successful collaboration with CIPSA started back in 1976. By further developing our long-term relationship with CIPSA, which already owns 25 percent of Hiab’s sales company, we are able to strengthen our leadership position and customer service in a key market. CIPSA is a respected partner who has shown great commitment and high ambition to invest and take the company to the next level. We are very excited to take this step with CIPSA as our partner in Mexico. Hiab will continue to support the operations of Hiab S.A. de C.V. to enhance competitiveness and customer satisfaction.”

Marcos Mastretta, CIPSA’s managing director, comments, “The unified ownership structure will allow us to fully execute our vision of being the leader in the construction industry. Now, we can focus on meeting the growing expectations of our customers in terms of providing innovative products and services to ensure their success.”

Hiab, based globally in Sweden, is a part of the Finland-based conglomerate Cargotec, and has a U.S. office in Perrysburg, Ohio.