How2Recycle adds Hasbro as label user

Toy and game manufacturer Hasbro Inc. has joined the How2Recycle label program. Hasbro, based in Pawtucket, Rhode Island, is now one of more than 45 companies taking part in the program designed to educate consumers on packaging recyclability by providing on-package instructions.

The How2Recycle Label will be found “on a number of Hasbro products across its portfolio and will help consumers understand how to recycle each component of packaging,” according to a news release issued by Charlottesville, Virginia-based How2Recycle.

Hasbro’s products and brands include Transformers, Nerf, Play-Doh, My Little Pony and Monopoly board games.

“Working with How2Recycle will streamline our communication approach to help support consumers in their desire to recycle packaging and give the material a second life,” says Kathrin Belliveau, senior vice president of global government affairs and corporate social responsibility at Hasbro. “This is one of many steps we’ve taken in recent years to make Hasbro packaging more environmentally sustainable, as we pursue our purpose to make the world a better place for children and their families.”

Says How2Recycle Project Manager Danielle Peacock, “We are excited to welcome Hasbro to the How2Recycle Label Program. Its membership shows leadership in the toy industry, and brings How2Recycle to children and their parents through Hasbro’s products. We hope that early recycling education turns into a life-long recycling ethic.”

How2Recycle describes its labeling system as one “that clearly communicates recycling instructions to the public” with a goal “to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions.”

How2Recycle is a project of the Sustainable Packaging Coalition, which is part of GreenBlue.