Grabbing a Cool One

“Sleek,” “modern” and “cool” are words being used by adult beer drinkers who have had a sneak peak to describe the new aluminum bottle launched by Anheuser-Busch. The stylish, 16-ounce aluminum bottles for Michelob, Michelob Light and Anheuser World Select are available at select bars and clubs in Atlanta, Chicago, Las Vegas, Los Angeles, Nashville, Tenn., New York, Philadelphia, Pittsburgh, San Diego, Washington, D.C., and select Florida cities.

“Our new aluminum bottles gives consumers what they want — cool packaging to complement their image and style,” Rick Leininger, director, Michelob Brands, Anheuser-Busch Inc., says. “This sleek and sophisticated bottle fills the need for beer drinkers in certain settings like upscale bars and clubs.”

Point-of-sale items to support the new packaging include back-bar display holders and sign-making templates. Bottle openers are available for the pry-open aluminum bottles.

“The new aluminum bottle is a great complement to our current line-up of glass bottles and aluminum can packaging,” Leininger says.

The new aluminum bottles are manufactured by Exal USA, based in Youngstown, Ohio.

Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine’s 2004 “America’s Most Admired Companies” listing.