Natural Tile Co. to Distribute Fireclay Tile in UK

Natural Tile Co., a tile importer based in Norfolk, U.K., has partnered with manufacturer Fireclay Tile, of San Jose, Calif., as the exclusive U.K. distributor of its Crush 100 percent recycled glass tile. Natural Tile Co. specializes in importing and introducing exclusive new tile designs to the U.K. market.

Launched in the United States last year, Crush recycled tile is sourced from within a 15-mile radius of Fireclay and is manufactured at the company’s San Jose facility.

“We are thrilled to be working with such a fine manufacturer,” comments James Gage, the founder of Natural Tile Co. “Tile showrooms throughout the U.K. have been very excited about the product, and we are looking forward to introducing Crush to the general public at the Homebuilding and Renovating show later this month. Crush is an exceptional product.”

Natural Tile Co. will stock Crush in eight different colors in three sizes, and the product will be sold throughout U.K. tile showrooms.

Since launching Crush, Fireclay Tile says it has upcycled more than 35,000 kilograms of glass. Each square foot of Crush weights slightly more than 18 kilograms, and 99.5 percent of the product comes from recycled glass from pre-consumer recycled window panes and solar glass. The company uses a proprietary glass fusing technology, paired with a kiln firing, to produce recycled glass tiles with less than one-fourth the energy of traditional cast-glass tile, Fireclay says.

Fireclay Tile also says the manufacturing of its LEED-compliant products are being supported by a California Department of Conservation grant.