Genesis Announces Plant Expansion

Genesis Attachments of Superior, Wis., has announced a 9,000-square-foot expansion of its manufacturing facility, the third in the company’s 10-year history.

The latest expansion brings the total plant/office area to more than 46,000 square feet, according to a news release from Genesis.

To a large degree, the newest addition to the plant reflects the resounding success the shear reconditioning program has enjoyed since its inception four years ago, according to Bruce Bacon, Genesis vice president and general manager. “In the past, the shear refurbishing unit was forced to co-exist with general manufacturing, at times putting a strain on each,” he says. “The additional space, which will not only ease that strain but also enhance and streamline the reconditioning effort as a whole, is timely as well.  To date, more than 500 competitive shears have been refurbished and we see no signs of that slowing down.  In addition, as some of our own shears approach the 10-years-in-service mark, we anticipate seeing some Genesis shears added to the mix.  This will be a much-welcomed addition.”

The balance of the 9,000 sq. ft. expansion will be dedicated to Genesis’ parts department, bringing their own total area to about 10,000 sq. ft. 

“For years now, we’ve worked hard to become the go-to source for mobile shear replacement and wear parts,” adds Bacon.  “That effort, particularly the ‘Blades by Genesis’ unit, has been extremely successful and has made expansion of their area long overdue. The bottom line for us is to ensure the customer has the best attachment—and parts for that attachment—available to keep him profitable.  As we celebrate our first decade of business, we feel these moves will help us do that and, at the same time, help us maintain the ‘Customer First’ philosophy that got us here.”

More information is available at www.genesisattachments.com.