Gehl/Mustang Marketing Services Group Receives Top Honors

Jennifer Walth, Design Specialist; Lori Heidecker, Marketing Services Manager; and Dan Miller, President accept award at BMA Ceremony.

Gehl/Mustang Marketing Services Group won top honors, the Bell Award, in the New Product Launch category at the 2010 BMA (Business Marketing Association) Marketing Awards, for the Southeastern Wisconsin/Northern Illinois Chapter. The BMA is a national association for marketing professionals.

Lori Heidecker, Jennifer Walth and Ori Ramsey developed the project; Dan Miller joined them in receiving their award. The group submitted the electronic launch site for the Articulated Loaders “Turn Heads” that launched this January.

“The reason we created the articulated loader launch kit in an electronic format was to make it easier for all dealer sales personnel to have access to the information 24/7,” says Lori Heidecker, Gehl/Mustang Brand Marketing Services Manager. “By using the electronic site we were able to include additional, useful marketing information, including video. The site was very affordable to develop compared to the hard-copy launch kits we mailed out in the past.”