Franklin eWaste rebrands as City eWaste, launches franchise model

Franklin eWaste of Franklin, Tennessee, has rebranded to City eWaste as the company works to expand its services nationwide through a franchise model.  

The growth in e-scrap combined with low recycling rates make the market ripe for innovation, according to the company.

City eWaste works with state and local governments to build or maintain municipal recycling programs. It assists cities in planning, promoting, documenting and hosting collection events for residents in addition to providing container service that includes the container, shipping to the recycling center, recycling fees and a certificate of recycling. The company also serves school systems and provides box programs for computer systems swap-outs, according to its website.  

The company says small to medium-sized businesses can sometimes be neglected by larger electronics recycling companies that prioritize information technology asset disposition (ITAD). City eWaste’s franchise model addresses this gap by efficiently collecting their end-of-life electronics for what it says is “a fraction of the cost” and then volume leveraging with R2 Certified recyclers upstream.

City eWaste says its franchise expansion model means more access points across the U.S. and more communities empowered with education on how to handle end-of-life electronics better.