Fiji Water transitions bottles to 100 percent rPET

Fiji Water, headquartered in Los Angeles, has announced it will transition is 330- and 500-milliliter bottles to 100-percent-recycled polyethylene terephthalate (rPET) in the United States, replacing nearly 65 percent of Fiji Water’s bottle volume in the U.S. with recycled content.

The company says it will continue shifting its entire portfolio of bottle sizes to include 100 percent rPET by 2025.

“In our transition to recycled plastic, our intention is to make a truly meaningful and lasting environmental impact,” says Clarence Chia, senior vice president of marketing at Fiji Water. “We are using recycled plastic to breathe new life into existing materials while maintaining Fiji Water’s same great taste, look and quality that consumers come to expect.”

Fiji Water also has announced a $2.5 million (FJ$5 million) investment into energy efficiency initiatives on the Fijian islands where Fiji Water is sourced. Initiatives include microturbine energy generation and adopting the low-sulfur fuel standard for all shipping, decreasing sulfur oxide emissions.

In addition to the 330-milliliter and 500-millileter bottles, the Fiji Water portfolio also includes 700-millileter, 1-liter and 1.5-liter bottles.

“We will continue to set ambitious targets to drive innovation and transformation in our approach and commitment to sustainability and look forward to building on this momentum,” Chia says.