
Natural spring water brand Evian, France, has announced that it will make all of its plastic bottles from 100 percent recycled plastic by 2025.
The company says this is a move that will see it adopt a “circular approach” to its plastic usage, where plastic is “kept within the economy and out of nature.”
Working with the Ellen MacArthur Foundation to define this road map, Evian says it will move from a linear model to a circular one, where all bottles will be made from recycled plastic without the need for any virgin plastics.
“This will enable plastic to evolve from potential waste to become a valuable resource,” the company says in a press release announcing the move.
Evian says it plans to achieve this through pioneering partnerships to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature.
Evian Global Brand Director Patricia Oliva says, “Rooted in its pioneering spirit and long-lasting commitment towards sustainability, Evian will drive a step change to address the critical issue of plastic. We want to use the power of our global brand to take a leadership position, drive collaboration across the industry and, together with partners, transform our approach to plastic.”
Evian bottles currently are recyclable and globally contain on average 25 percent recycled polyethylene terephthalate (rPET).
In order to achieve its 2025 ambition, the company says it is partnering with breakthrough technology companies, including Loop Industries, Quebec City. Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic scrap into the high-quality plastic Evian says it requires.
The company is collaborating globally with governments, recycling industry partners, such as France-based Veolia, as well as consumers in the markets where it operates to increase collection and recycling rates of scrap plastic bottles. Evian says it will continue to identify and support recycling options to ensure bottles are recycled properly, reducing dependency on newly created plastic while generating a reliable supply of high-quality recycled plastic from which the company can draw to produce plastic bottles from 100 percent rPET.
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