eTracks launches sustainable recovery platform for Ontario scrap tires

eTracks Tire Management Systems

eTracks Tire Management Systems, a producer responsibility organization (PRO) based in Toronto that was incorporated by the Tire and Rubber Association of Canada, has launched a Sustainable Recovery Platform (eSRP) for more than 6,500 Ontario tire collection sites, 100 service providers and 50 producers. eTracks provides PRO services to the Ontario tire manufacturing industry by managing end-of-life tire recycling obligations under the Resource Recovery and Circular Economy Act.

According to a news release from eTracks, the nonprofit PRO developed eSRP in order to provide better data and insights into where, how and what becomes of recyclable materials put into market as well as how much of that material is made into new products. eTracks says eSRP will help improve the way producers and PROs manage recyclable materials and regulatory compliance.

“In the race to divert more waste into resources, the quality of our data may be the most important part. If something is or isn’t working, we need to rely on our data for clarity and insight,” says Steve Meldrum, CEO of eTracks. “eSRP addresses the need to track recycled material, from its use in new materials back through the processing, transportation and ultimately from the collection source.”

Since 2019 tire producers have been responsible for recycling all tires they sell in Ontario when they reach end of life, eTracks says. The nonprofit PRO is managing Ontario tire producers’ regulatory obligations to ensure 85 percent of the weight of tires collected in the province are used to create new products. eTracks says it has achieved the 85 percent resource recovery rate for its customers since that regulation went into effect. eTracks adds that its new eSRP platform will ensure it reaches this recovery rate with accuracy.