Eriez promotes John Blicha to VP of global marketing and brand management

Erie, Pennsylvania-based Eriez has promoted John Blicha to vice president of global marketing and brand management. Company President and CEO Lukas Guenthardt says Blicha will spearhead Eriez’s worldwide marketing and go-to-market sales strategies.

Blicha joined Eriez in 2012 as its marketing communications manager and most recently served as senior director of global marketing and brand management.

“John has made significant contributions to the company throughout his career at Eriez,” Guenthardt says. “With his tenacity and talent, he has built and shaped a dynamic global marketing team that is well-prepared to successfully lead the organization into the future.”

Guenthardt adds that Blicha’s deep knowledge of Eriez’s many products, varied markets and diverse cultures empower his team to craft and carry out effective initiatives that resonate with audiences and align with the company’s strategic objectives.

“During his time with Eriez, John has helped to grow the company’s revenue and maximize its market share, while also improving the customer experience and elevating the Eriez brand on the worldwide stage,” Guenthardt says. “In his new role, John’s aptitude for change management and innovative approaches to marketing and sales strategies will further strengthen Eriez’ ability to design and deliver the right solutions to our global markets.”

Blicha holds bachelor’s degrees in marketing and management from Indiana University of Pennsylvania. He earned a master’s degree in business administration from California University of Pennsylvania.

Eriez designs, manufactures and markets separation equipment in key technology areas such as magnetic separation, flotation, metal detection and material handling equipment and provides technical solutions to the mining, food, recycling, packaging, aggregate and other processing industries.