Eriez expands European sales network

Eriez, an Erie, Pennsylvania-based magnetic separation and material handling technology company, has expanded its European sales network as part of a regional growth initiative to strengthen customer support and accelerate responsiveness across key industrial markets. 

This enhanced structure enables Eriez-Europe to deliver technical expertise and directly engage with customers. The company says these local insights in the mining, aggregates, recycling, food, packaging and other process sectors are essential to achieving consistent performance and reliability. 

New appointments to the area sales manager team include Simo Rounela, Nordic Region; Jean-Christophe, Benelux; Joerg Baldauf, Germany; and Philippe Vallouy, Spain and Portugal. Joining the established Eriez-Europe sales group, the company says they will provide cohesive coverage across the continent. 

“Europe encompasses a wide range of industries, regulatory frameworks and operating conditions,” says Lloyd Williams, Eriez Europe sales director. “Expanding our in-region sales presence ensures customers have immediate access to knowledgeable Eriez professionals who combine local insight with the company’s global engineering resources.” 

This regional framework reflects Eriez’ ongoing strategy of integrating global innovation with localized expertise. By broadening in-territory representation, the company says it enhances its ability to collaborate closely with customers.