EU approves EnviroCB brand

The European Union’s Intellectual Property Authority (EUIPO) has approved Scandinavian Enviro System’s  EnviroCB as a valid trademark, meaning the product is now protected in all 28 EU countries.

Scandinavian Enviro Systems, headquartered in Göteborg, Sweden, has a patented technology for recovering carbon black, oil, steel and gas from scrap tires.

“Enviro is so far the only company in the world we know of that supplies recycled carbon black to the automotive industry's premium segment," says Thomas Sörensson, CEO of Scandinavian Enviro Systems. "A registered trademark streamlines the process to establish our carbon black as a sustainable and profitable alternative to virgin carbon black in other industries and markets."

With the registered trademark EnviroCB, Enviro says it can now create a market standard for its commercially used and recycled carbon black.

“This brand increases market awareness of the product and will be a good tool to sell our recycled carbon black on a larger scale and in new markets. It also makes it easier to see how valuable it can be to invest in tire waste,” Sörensson says.

Besides having a standardized quality brand for the carbon black to meet customer and market demands, the EU trademark also expands Enviro’s portfolio of intellectual property assets.

“Obviously, this strengthens our position as market leader in recycled carbon black. It is positive for both current and future negotiations on recycling facilities,” he adds.