Photo courtesey of EMR
Simon Bastin-Mitchell has been hired as EMR’s U.K. ELV (end-of-life vehicle) parts and dismantling general manager, leading the company’s effort to generate more value from the vehicles received at EMR’s U.K. sites via resale or dismantling for parts.
EMR says it uses a range of advanced technologies to recycle 95 percent of each vehicle that it processes. However, many of these vehicles can be repaired and reused or dismantled and their parts resold.
Bastin-Mitchell arrives with nearly two decades of experience in the vehicle recycling industry, including 16 years working for a leading U.K. vehicle recycler on the south coast and working as a consultant with some of the biggest authorized treatment facilities in the U.K., according to a news release from EMR.
His new role includes building partnerships with specialist ATFs and vehicle manufacturers. Since he has joined, EMR has launched ATF Connect, a platform only available to Vehicle Recyclers Association (VRA) members. ATF Connect allows specialist ATFs to grow their vehicle stock through the purchase of ELVs that can be dismantled or reused rather than recycled.
Bastin-Mitchell’s recruitment will help achieve EMR’s goal of building two-way relationships with every ATF in the U.K., helping them to grow their business revenues alongside those of EMR, the company adds.
“I have been brought on board to extract additional value from every vehicle that comes into an EMR site,” Bastin-Mitchell says. “We are building a vehicle recycling division that will complement the rest of the market, reselling whole cars and individual parts—there is huge potential for growth.
“EMR has a management structure where its employees are trusted to take responsibility and have the freedom to explore and capitalize on the many opportunities that exist across the U.K. recycling market. Everybody I have met so far at EMR has been extremely positive about the future of the business and the potential for its vehicle recycling processes,” he adds.
Roger Morton, managing director of technology and innovation at EMR, adds, “Over the past decade, EMR has invested over 350 million pounds in new technologies and partnerships which enable us to recycle 95 percent of any ELV sold to us. With Simon’s appointment, we can minimize further waste from ELVs through the recovery of vehicles that are in a condition where they can be reused, recycled, repaired or dismantled for parts.”