Ellen MacArthur Foundation partners with Google

The UK-based Ellen MacArthur Foundation has announced that US-based Google is its latest Global Partner accelerating the transition to the circular economy.

The foundation says the partnership recognizes Google’s commitment to developing innovative, market-leading circular economy initiatives at scale alongside the Ellen MacArthur Foundation’s five existing Global Partners: Cisco, Kingfisher, Philips, Renault and Unilever.

The foundation says that Global Partners, selected for their leadership position, work closely with the foundation to identify circular business opportunities and to implement tangible programs.

The Ellen MacArther Foundation says Google, as a front-runner in technology innovation with a strong presence in the electronic devices market and among the world’s leading data and analytics corporations, is ideally placed to help foster the system-level changes needed to accelerate the transition to a circular economy. The foundation also says Google will build on its existing track record in energy efficiency and resource effectiveness to become a pioneer for many aspects of the circular economy.

Over the coming months, the entities will work to explore and shape a series of initiatives to embed circular economic principles into the fabric of Google’s infrastructure, operations, and device programmes, the foundation says.