The UK-based Ellen MacArthur Foundation has announced that US-based Google is its latest Global Partner accelerating the transition to the circular economy.
The foundation says the partnership recognizes Google’s commitment to developing innovative, market-leading circular economy initiatives at scale alongside the Ellen MacArthur Foundation’s five existing Global Partners: Cisco, Kingfisher, Philips, Renault and Unilever.
The Ellen MacArther Foundation says Google, as a front-runner in technology innovation with a strong presence in the electronic devices market and among the world’s leading data and analytics corporations, is ideally placed to help foster the system-level changes needed to accelerate the transition to a circular economy. The foundation also says Google will build on its existing track record in energy efficiency and resource effectiveness to become a pioneer for many aspects of the circular economy.
Over the coming months, the entities will work to explore and shape a series of initiatives to embed circular economic principles into the fabric of Google’s infrastructure, operations, and device programmes, the foundation says.
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