John S. Shegerian, Chairman and CEO of Electronic Recyclers, Inc. (ERI), led a group of Cal State University Fresno students on a tour of his facility on Oct. 18. The students and their professor, all part of CSUF’s “Marketing 132 - Entrepreneur Marketing” class, were shown behind the scenes at ERI, where tons of electronic waste are responsibly dismantled and recycled.
Shegerian spoke to the visiting class about the mounting global environmental problems caused by the glut of our nation’s e-waste and explained the long-range international potential of electronic recycling as method of helping to alleviate the problem. He also stressed the importance of companies realizing the importance of their “environmental DNA,” as he demonstrated ERI’s electric forklifts, recycled furniture, energy efficient lighting and other environmentally friendly aspects of the company.
“It’s always an honor to be given the opportunity to inspire the next generation of business leaders – especially a group of students that is particularly passionate about entrepreneurial and social issues,” Shegerian says. “While there is much to be done today in terms of fighting the incoming tsunami of electronic waste, our eyes must also look toward future generations for a commitment to keeping our planet healthy.”
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