Eco-Products, Boulder, Colo., has announced the introduction of a clear cold beverage cup containing 50 percent recycled content derived from PET bottles—more than twice the recycled content currently available in a clear cold cup, according to the company.
Colorado-based New Belgium Brewery will be the first customer to use the new recycled-content cups.
"Using recycled-content cups from Eco-Products will allow us to cut our use of virgin plastic, specific to festival cups, in half," says Bryan Simpson, director of media relations at New Belgium Brewery. "Sustainability challenges often require more than one solution, and we look forward to putting these new cups to use where the collection of our compostable cups is not available. This is an important part of our ongoing effort to limit the environmental impact of our operations and events," Simpson adds.
The new cups are offered in 9-, 12-, 16-, 20- and 24-ounce sizes and are available for custom design and branding.
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