EC30 introduces product made with PureCycle recycled polypropylene

EC30, a line of home and personal cleaning products from Cincinnati-based Procter & Gamble, has introduced the first product--a shower dispenser--made from recycled polypropylene (PP) supplied by PureCycle, Orlando, Florida. T

Mike Otworth, PureCycle CEO, says, “There is no doubt that consumers expect companies to deliver products that are sustainable but, more importantly, eco-driven customers want true sustainability—not corporate greenwashing. What we are creating at PureCycle is more than a plastic that can be infinitely sustainable, we are giving brands an opportunity to be deliberate and genuine when it comes to creating sustainable products that put our environment at the forefront.”

David Brenner, PureCycle chief commercial officer, says, “PureCycled products available for purchase is another step in our journey that brings us one step closer to our goal of creating a pure planet. EC30 is the perfect partner for our first product launch as they are equally focused on offering truly sustainable products with the smallest carbon footprint. This product is the first of what we believe to be many examples of products being piloted that demonstrate our resin’s ability to deliver exceptional aesthetic and mechanical properties that both meet sustainability goals and delight the consumer.”

EC30's products are swatches made from woven fibers with the chemicals comprising the liquid products spun into soluble fibers. EC30 uses patented P&G technology that enables up to a 50 percent reduction in carbon dioxide emissions from manufacturing, chemistry and shipping compared with traditional liquid cleaning products. When it comes to the emissions EC30 can’t reduce, the brand invests in verified forest restoration to offset its immediate carbon emissions.

PureCycle Technologies LLC, a subsidiary of PureCycle Technologies Inc., holds a global license to commercialize the patented solvent-based recycling technology developed by P&G. The proprietary process removes color, odor and other contaminants from recycled feedstock, resulting in what the company describes as “ultra-pure” PP suitable for any application.