The European Commission has approved SCA's acquisition of the Italian tissue producer CartoInvest. SCA will consolidate CartoInvest's operations by April 1.
CartoInvest is the fourth largest consumer tissue producer in Europe. As a result of the acquisition, SCA confirms its position as the leading European producer of tissue. SCA increases its European value share of the retailers' brands market from 24 percent to about 32 percent and in the total consumer tissue market from 20 percent to about 25 percent.
In Italy, SCA attains as a result of the acquisition a number three position, with a 10 percent market share for consumer tissue. The combination with the consumer brands SCA already sells in the country - baby diapers, feminine hygiene products and light incontinence products - provides SCA with a complete portfolio and a platform for continued growth.