Earth Brands named official partner of Madison Square Garden

Earth Brands products, such as its recyclable cups and lids, will be available throughout the arena during all events.

Two businessmen shaking hands.

Mongkolchon | stock.adobe.com

Earth Brands, a New York-based developer of recyclable and compostable products, has been named an official partner of Madison Square Garden Entertainment Corp. (MSG Entertainment) in New York.

Earth Brands products, including the company’s Earth Cups and Earth Lids, will be used at all concession stands and hospitality spaces during all events at the arena—both sporting events and live entertainment, according to MSG Entertainment.

“Partnering with Earth Brands is a major step forward in our commitment to sustainability,” says David Hopkinson, president and chief operating officer of MSG Sports, who oversees brand partnerships across MSG Entertainment. “Through this partnership, we will, together, replace millions of single-use plastics across hundreds of events each year, while ensuring that fans continue to have a world-class experience at The Garden.”

Founded in 2021, Earth Brands uses material science, closed-loop collection programming and data reporting to help mitigate plastic pollution, reduce reliance on petroleum-based products and offers sustainable alternatives to traditional single-use items. The company sells its Earth Cups, along with other products, to dozens of stadiums, venues, festivals, restaurant and coffee chains and universities.

As part of the partnership, Earth Brands will be featured in-arena during events and across select New York Knicks and New York Rangers game telecasts on MSG Networks.

“Partnering with MSG represents a key milestone in our company’s brief history,” Earth Brands co-founder and Chief Operating Officer Peter Frelinghuysen says. “The partnership underscores The Garden’s commitment to sustainability, and, as born-and-raised New Yorkers—and big Knicks and Rangers fans—this one feels extra special for us.”

Crown Properties Collection represented MSG Entertainment in this partnership.