Dynamic Lifecycle Innovations hires director of mobility

Dynamic Lifecycle Innovations, Onalaska, Wisconsin, has announced that Bob Lafon has joined the organization as director of mobility.

In his new role, Lafon will be responsible for the development of Dynamic Lifecycle Innovations’ mobility program, including the acquisition and resale of used smartphones and tablets, device repair and refurbishment, sales of certified pre-owned devices, device processing and white label reverse logistics solutions.

The company says Lafon brings more than 30 years of wireless industry experience, including having worked for one international and two national carriers, building a 111-store premium retailer for a carrier and building and running award-winning B2B and B2C sales channels for carriers and privately owned companies.

In addition to his carrier and dealer experience, Lafon has consulted for more than a dozen companies in various market segments, such as prepaid, OEM and used device trade-in.

“Even though I never considered working as an employee again, I had never before seen a culture like that of Dynamic Lifecycle Innovations," Lafon says. “While I’m eager to bring my 30 years of experience to building a state-of-the-art, comprehensive mobility program for the company, joining the Dynamic family also has tremendous appeal and I look forward to contributing to its culture in this role.”

Lafon is a frequent speaker, panelist and moderator at wireless industry events and occasionally contributes articles for industry publications. He is also the author of the upcoming book, “Why Cold Calling Must Die.” In addition, Lafon serves as chairman of the board for the All Wireless & Prepaid Expo and is on the board for Junior Achievement of Butler County.

Casey Dingfelder, vice president of ITAD at Dynamic Lifecycle Innovations, says, “The addition of someone with Bob Lafon’s broad-ranging industry experience, outstanding reputation and diverse skill set is a huge win for Dynamic and our team members. He also shares our core values, which makes him a perfect fit for our culture, this role and our company.”