Duesmann & Hensel Recycling announces name change

Beginning 1 September 2016, Duesmann & Hensel Recycling, headquartered in Aschaffenburg, Germany, will be known as Hensel Recycling. The precious metals recycling company says it will issue all of its communications under the motto “New Name – Same Service” and will roll out its new company name to the industry.

In 2014 the company’s owners, Clemens and Thomas Hensel, acquired the shares of Alexandra and Ralf Duesmann, therefore, they say it makes sense to change the company name accordingly to Hensel Recycling. As a family-owned company, a conscious decision was made to use the family name.

In March 2016, Hensel Recycling entered a transitional phase in which the company’s new name began to be used in all company communications; however, the company’s name will change officially Sept. 1.

Achieving a high degree of brand recognition was the top priority in selecting the new name, according to the company. Hensel Recycling also has changed its logo. In keeping with the motto, “New Name – Same Service,” the company says its new corporate design conveys certainty and stability and connection with employees and clients.

“It is our intention to assure our customers that only our name is changing and that our services, our employees and everything else that characterises our company, will remain exactly the same,” says Managing Partner Clemens Hensel. “Today, Hensel Recycling stands for top services in the precious metal recycling sector and will continue to do so in the coming years.”

For more than 18 years, the company has been a leading provider of precious metal recycling services. Having started as a company that collects end-of-life catalytic converters, Duesmann & Hensel Recycling evolved into a precious metal recycler and now it operates its own plasma smelting furnace. The company also has expanded the range of materials that it processes, which includes catalytic converters, oxygen sensors and circuit boards.