DS Smith displays recyclable poultry packaging

Paperboard firm says its wax-free Greencoat product boosts meat packaging recyclability.

ds smith greencoat
DS Smith says DS Smith calls Greencoat 100 percent recyclable and food-contact safe for protein (meat) packaging.
Photo provided by DS Smith and Hill & Knowlton.

United Kingdom-based DS Smith is displaying its recyclable poultry packaging product, Greencoat, at the International Production & Processing Expo in Atlanta Jan. 25-27. The company says it also is previewing new products in what it calls its expanding line of wax alternative and plastic replacement products.

DS Smith calls Greencoat 100 percent recyclable and food-contact safe for protein (meat) packaging. Other samples on site in Atlanta will include the firm’s first corrugated expanded polystyrene (EPS) replacement cooler, BRRR Box and Greentote, which it calls a fiber-based plastic bag replacement for supermarkets, retail and BOPIS (buy online, pick up in-store) applications.

“We’re thrilled to showcase our customer’s packaging at IPPE and congratulate them for choosing a sustainable solution like Greencoat, which helps them to reach their corporate ESG and sustainability goals,” says Adam Olson, a sales director with DS Smith North America, which is based in Atlanta.

Greencoat was originally developed for the poultry industry, says DS Smith, and it subsequently “has redefined the possibilities for packaging and supply chain performance of cold and wet products, and continues to outperform other recyclable wax-replacement solutions,” claims the firm.

“Our deep experience in successfully developing Greencoat solutions affords us the ability to quickly respond to consumer demand for sustainable, recyclable and reusable packaging to the B2C [business-to-consumer] market with our new BRRR Box and Greentote products,” Olson says. “We’re excited to get feedback on them from attendees.”